New Website Launch

Dalepak Ltd Launch brand new website, designed to World Wide Web Consortium Standards in Partnership with Mezzanine One.

The new website design means a large improvement in appearance, accessibility, navigability, cross-browser compliance, usability and search engine optimisation.

The whole aim was not just to make the website visually more attractive for the end user, but also to simplify the navigation and deliver a better experience.

Mezzanine-One worked closely with Dalepak to deliver a website that would accurately reflect the Dalepak brand image and their breadth of services. The Dalepak brand was reinforced throughout the website through colour, icons, map design and an overall positive user experience. Services were to be depicted in a way that would be visual and informative.

The Dalepak website is designed to W3C Standards (World Wide Web Consortium), separating semantic (HTML/XHTML) and presentational (CSS) content, which allows us to reach a wider audience, style our web pages differently for different devices such as printers and Handheld devices such as PDA's, but also makes web pages easier to index by Search Engines.

Photography was also undertaken by Mezzanine-One. A variety of wide-angel lenses and filters were used to capture the scale of the buildings and interiors. "We wanted to include the staff and their personalities in shots to capture the positivity and energy of the working environments". MC.

Towards the completion of the Dalepak website, Mezzanine-One would initiate its Search Engine Optimisation strategy (for Better Natural Listings in Search Engines such as Google). The website would be manually submitted to (registered with) over 100 Search engines, directories, blogs and social bookmarking sites. Mezzanine-One will be closely monitoring the success of SEO over the next few months.

"Our ultimate goal was to design a website that was unique in visual style, be instantly recognisable as Dalepak and evolve as the business continues to expand ". says Erol Ibrahim from one of London's leading web design and online marketing agencies www.MezzanineOne.co.uk.